1. Keep up to date Search Engine Marketing knowledge of theories and tactics. Monitor latest publications, industry news and discussions. Adapt while web trends and search engine algorithm change.
以下是某跨国公司在雇用引擎优化/SEM部分主管关于工作职责的具体内容，对引导及规范引擎优化团队的扶植异常有赞助。总的来说，引擎优化/SEM主管的角色是为公司供给引擎营销策略上的制订及调剂，目标是进步团队成员的履行效力及晋升网站的引擎流量和转化率。
2. Design weekly, monthly and quarterly 引擎优化/SEM tactics and its implementation for the team.
3. Explore new 引擎优化 strategies.
4. Data-mining of search engine statistics, user behavior.
5. Develop test strategies to refine and improve ROI. Identify core insights to drive web traffic at low cost.
6. Lead and execute several marketing campaigns in parallel. Manage, review and keep subordinate's 引擎优化/SEM performance on track. |
